Tarcisio Ribeiro
Vice President, Europe, Middle East and Africa Sales

Tarcisio Ribeiro is vice president and general manager for the Europe, Middle East and Africa region at Tellabs. In this role, he is responsible for setting strategies and growing Tellabs business in EMEA while positioning the company for further expansion in key markets and new geographies.

Prior to this role, Ribeiro was vice president of sales in the Latin America and Caribbean region at Tellabs. He was responsible for setting strategies and growing Tellabs business while positioning the company through focused activities with key accounts and the indirect channel program. Under his leadership, the LAC region delivered consistent growth, including record revenue in 2008.

Previously, Ribeiro was director of wireline segment marketing at Tellabs, where he was responsible for the marketing of transport, data and access products to the Regional Bell Operating Companies and Tellabs international markets. Before that, he held a series of marketing positions with increasing responsibility at Tellabs. Prior to joining Tellabs he held positions in sales, strategy and marketing in the wireless infrastructure division at Motorola.

Ribeiro has more than 15 years of experience in the telecommunications industry. He holds a Bachelor of Science degree in electrical engineering from Escola de Engenharia Maua in Brazil and a Master of Business Administration degree from Northwestern University's Kellogg Graduate School of Management.

Blog Posts:

Tellabs helps Vodafone Italy transition to LTE, plus more in new issue of Insight magazine

All over the world, service providers face the challenge of exponential mobile data growth. Addressing user demand puts considerable strain on networks. What’s more, service providers need ways to maximize revenue and keep costs down.

With our innovative solutions, Tellabs helps our customers overcome these challenges. Our products make customers’ networks smarter and simpler, so users around the globe can get what they need, exactly when they need it.

How European operators are getting smarter

European mobile service providers are in a fierce competition. Voice and messaging revenues are down, and the number of new subscribers is slowing. Operators must compete just to keep their current subscribers.

According to Infonetics, mobile broadband is driving network and business model transformation. Mobile data traffic is growing exponentially, but mobile broadband revenue is not growing to the same proportions. Many mobile network operators are becoming victims of their own success. I recently met with a leading operator in EMEA, and they shared with me that 95% of their capital expenses are invested in data--though it only generates only 5% of their profits.

This scenario requires operators to re-think their business models and network strategies.

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