Mini Case Study Series: Optical LAN fiber-optic connectivity rewards hotelier with highest guest satisfaction rating

by | Apr 5, 2021 | Blog

Optical LAN fiber-optic connectivity rewards hotelier with highest guest satisfaction rating

For Middletown Hotel Management (MHM), a typical hotel network consisted of three disparate infrastructures – different equipment, cabling and management. The telephones were connected over twisted pair copper cabling, the cable TV was connected using Coax copper cabling and the data network was built with category (CATx) copper cabling. Simple math tells us that the network was three times more expensive to install, operate, power and cool. The reality is the legacy copper-based networks were exponentially worse due to a negative rippling effect that impacted caused poor security, reliability, plus operational efficiencies – ultimately hurting the guest experience.

For MHM’s SpringHill Suites by Marriott in Dayton (Beavercreek) hotel, one Tellabs Optical Line Terminal (OLT) was installed in the main data room that has the capacity to deliver over 500 gigabit Ethernet ports over Single Mode Fiber (SMF) cabling and Passive Optical Network (ODN) splitters. This Passive Optical LAN (OLAN) design converged the hotel’s voice, smart IPTV, high-speed internet, Wi-Fi and security networks over one fiber-based infrastructure.

This MDM hotel is now ranked in the top 1% of all SpringHill Suites by Marriott for customer satisfaction surveys. The main contributor, and key unique differentiator, is their guests’ connectivity experience driven by the OLAN infrastructure. MHM attributes this success to four main benefits of OLAN:

  • Converged Network over Fiber
  • Network Simplicity for Operational Efficiencies
  • High-Speed Connectivity for both Guests and Staff
  • Built in Network Scalability and Capacity for the Future

The guests love the benefits of this technology. At this property, our customer satisfaction scores are extremely high for high-speed Internet wireless performance and our smart IPTVs,” said Bob Ritter, Vice President of Operations at Middletown Hotel Management.

You can click here to read the complete OLAN case study for Springhill Suites titled “Fast Fiber-Optic Network Provides Hoteliers Superior Guest Ratings.

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Marcia Mark
Marcia Mark
Sales Executive